Government Marketing Solutions
Is it possible to raise revenue without raising taxes or fees?
How can local governments make up for revenue shortfalls in this economy?
Government marketing solutions provided by Active Network, Government allow cities and counties to expand services and fund supplemental programs despite reduced budgets.
How Can Active Network's Marketing Solutions Help Increase Government Revenue?
Active's Municipal Marketing enable government agencies to leverage existing assets to generate additional revenue and provide mutually beneficial public-private partnerships. Local governments augment their budgets through various programs including sponsorships, naming rights, advertising, snack and beverage vending, and more.
Why are cities like Pittsburgh, PA, and Las Vegas, NV, and the counties of Nassau, NY, and Santa Clara, CA, turning to Active to help with municipal marketing? Quite simply: we get results.
Don Schulte, Active Municipal Marketing, has been a pioneer in developing innovative, revenue-generating strategic marketing partnerships for over 25 years. Our unique ability to generate creative ideas and long-term programs customized for your organization is unsurpassed.
Key to our success is our proven two-phase approach that starts with a thorough evaluation of your assets resulting in a comprehensive strategic plan with recommendations for potential partnership opportunities that are a fit for your community. In the implementation phase, our experts help guide you through the process including skilled negotiators to help negotiate contracts and agreements.
How Does it Work?
Active Network helps governments assess what community assets and properties can be leveraged for municipal marketing. Our government marketing solutions entail the following:
- Identify Assets and Evaluate Opportunities
- Develop Strategic Marketing Plans
- Maximize Vendor Relationships
- Provide Revenue Consulting
- Negotiate Marketing Contracts and Agreements
- Manage Programs and Partnerships
- “Active has a successful track record of developing mutually beneficial partnerships with companies and communities that have created additional revenue sources for both parties.”
- Trudy Lewis, Revenue Enhancement Specialist
City of Arlington, TX
About Active Network
Active brings 30 years of experience transforming and empowering state and local governments with innovative technology and marketing solutions. Designed specifically for government agencies, Active's technology solutions provide automated payment management, 3-1-1 contact centers and support, citizen service management, and web content management tools. Government agencies are empowered to deliver superior services by improving the way services are delivered to, and accessed by, citizens. Active marketing solutions help governments promote the use of those services, while creating revenue-generating partnerships that expand service offerings and fund new and supplemental citizen programs.
