Active Municipal Marketing develops innovative, revenue-generating partnerships and programs between the public and private sector to allow municipalities to raise revenue without raising taxes. Community assets and properties are leveraged for sponsorships, advertising, naming rights and other revenue-generating programs ranging from beverage vending and municipal furniture deals to banking and telecommunications contracts. Through municipal marketing and our services, local governments have realized an increase in revenue by up to two percent without raising taxes or fees. Active Municipal Marketing can help you get started with:

 

• Developing and implementing strategic revenue-generating programs
• Analyzing assets and evaluating opportunities
• Creating sponsorship opportunities
• Providing revenue consulting
• Negotiating contracts and agreements
• Managing programs and partnerships

Features

Customized My City Webpage

Your customized municipal marketing site will have multi-purpose capabilities and will feature city and county wide marketing efforts to promote your partnerships and sponsorships. It will also serve as a revenue-generating tool that registers and educates commercial sponsors, public donations and Green partnerships.

Green Marketing Partnerships

Generate revenue with Green initiatives such as Public Space Recycling programs which decrease waste fees and increase environmental benefits. Funded through marketing partnerships with the local community, you can generate incremental revenue for your city while at the same time creating a positive impact on citizens. Help raise awareness on the importance of recycling and track the success of your recycling program through tangible results.

Media Services

Media Services serves as a catalyst for municipal marketing programs in cities and counties and includes all levels of traditional and non-traditional advertising mediums. A featured advertising product would be the strategically placed Digital Outdoor Network. This network becomes a revenue generating tool that also allows cities and counties to control a percent of the inventory in order to communicate to its citizens in real time with emergency or non-emergency information as well as a platform for city and county partner advertisements.

Beverage & Snack Vending

Grant a beverage, snack manufacturer or third party vendor exclusive rights to pour their beverage or vend their snack brands and products on all city and county property for an extended period of time. The actual value of these city and county assets will of course be determined by the winning applicant’s last and best offer for their use. These winning participants would be required to engage their respective marketing department’s resources for additional in kind donations.

Successful Marketing Partnerships

Pioneered by Don Schulte, Active Municipal Marketing has developed highly successful, mutually beneficial partnerships with Fortune 500 companies and organizations across the country, from the first city-wide beverage deal to the largest contractual guarantee for any city to date. Please contact us to learn how to get started with your Municipal Marketing Program

Current city partnerships include:

• Arlington, TX – Beverage Vending Agreement
• Costa Mesa, CA – Skateboard Park Naming Rights
• Glendale, CA – Bus Shelter Advertising
• Las Vegas, NV – Online Commercial Mapping

Check out our new Jumpstart Municipal Marketing program.

News

City of Lincoln selects Active Network's Municipal Marketing division to help generate revenue (1011Now.com / JournalStar.com)

City of Colorado Springs implements no-cost public recycling program (NewsFirst5.com / Gazette.com / KRDO.com)

Top Counties and Cities Select Active To Help Create Additional Revenue Streams